Perks of SOCIAL MEDIA MARKETING over CONVENTIONAL MARKETING!
Marketing means business of promoting and selling products and services. For the core of every business, advertisements, promotions, propaganda and publicity are the inceptive steps for intruding into the world of public relations and marketing i.e. business.
In the era of rocket science, when the consumers and customers admonish their personal belongings to be smart, essential and lavish, concluding smart phones, smart televisions, smart AC etc. easy approach and easy access are the stipulations of the consumers due to which E-books have become more conspicuous than printed books, E-articles are more preferred than hard copied articles and yet emails have met the chase than regular mails.
Social marketing works upon the principal of satisfying the wants of consumers, meeting the requirements of company and societies long term interest. Social marketing believes to render such services that determine the needs, wants and desires of the target population and to deliver such satisfactions in a way better than others for the well being of both the individual and society. Yet social media marketing produces fad that is followed aggressively among the population of all age group whereas conventional media failed to do so.
Social media marketing can be called more precisely as ‘wholesale house’ where despite of the needs of every individual, each will find something for them in the cascade of products. Spiral click technologies have laid their business on this principle acquiring immediate success and flourishing throughout the globe.
Similarly, social media marketing have cropped the ways and crippled the traditional marketing not in one but many aspects as mentioned below. As said by Ashok Kallarakka: “life should be a good tweet-short, pithy, convey a message and inspire others to follow.”
For social media marketing it is important to use SEO words for a better rank on the search engines.
The CIO’s and C-level executives have reported the ways affecting the conventional marketing:
Lavish money expenditure
Huge businesses are able to splurge billions over advertisements on televisions, radios, posters, banners and in newspapers by fetching consumers and making them there and then reliable customers. On the contrary, infant and juvenile corporations with limited budgets can no longer afford such expenses to bolster in the promotion of their business hence gaining familiarity and popularity over the social media i.e. Facebook, twitter, LinkedIn, Instagram and other social websites promoting their business in a cheap yet effective way, where they can easily approach the required passionate customers.
“With social platforms such as Twitter and Facebook companies hyper-target their exact relevant audience” says Dave Kerpen co-founder of ‘Likeable Media’.
In addition, for the update and renewal of a product, again the whole scenario of printing, advertisements, events, banners and promotions begins whereas for social media it’s as easy and fast as a click.
Communication among clique personnel
Conventional marketing involves their employees to work on a particular place, over a particular event with restricted and profound schedule hence a way of both communication and obliging the mandatory tasks. Whereas social media marketing has no such mandatory restrictions, permitting their employees free access of time and online communication options enabling promotion of the motto of easy approach along with the accomplishment of required goal. Online communication saves both time and wealth which can be used in some other constructive work. Spiral Click Technologies have made various communities over Skype and Facebook for communication and coordination purposes.
Customer service and PR
The trend of call centers is forging towards decline because of the presence of easy accessible approach to the brands via Facebook, Twitter, Instagram and other social marketing sources enabling the customers to render their feedback, effortless solutions to the queries of customers, communication among fans on the fan page and a way to obtain feedbacks from customers rather than dark face-less companies legitimating a greater word of mouth and improvising and improving their services as per feedbacks and requirements.
Brian Hamlett says “Traditional marketing is not dead yet, it’s dying.”
Traditional marketing needs to be molded and fashioned into a shape that’s more grasping and breathtaking rather than old methods of conventional advertisements since every technology has laid their foundation and preserved their significance such as television shows and movies have not been able to disregard theatres and stage shows as yet. Thus conventional marketing needs to adapt for their survival in order to avoid their disappearance from the society hence for a successful business the traditional market require both effective marketing plan and product quality.
For reaping the reward, risk is a surety.
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