Ecommerce has been one of the most progressive business models in 2020 pandamic. There is a significant rise in the number of consumers, and the COVID-19 situation has played an important role in this regard. In the recent past, ecommerce was popular and preferred only by business to consumer services. However, there is a growing trend of using ecommerce platforms for business-to-business dealings in developed countries.
B2B ecommerce dealings are not as smooth and easier as the B2C dealings. The products and services are of different types, order size is different, and transactions are huge. Relying on simple ecommerce platforms can cause miscommunication, mishandling and information theft. So, there is a dire need to explore and fix the challenges before giving a service.
Keep scrolling down this article to explore B2B ecommerce challenges you need to fix as soon as possible.
Top 8 Ecommerce Challenges to Fix in Your B2B Dealings
This is the age of digital transformation. Business organizations in developed countries are trying their best to challenge the old medium and business management practices. They do not believe in lengthy face to face meetings over product discussion and finalization. This is an era of handling things on the go, which is the leading reason for the shift of B2B to ecommerce.
Here are the top ecommerce challenges to fix in your B2B dealings.
1. Personalization through Customer Groups
Ecommerce is not just limited to a single business group or service. So, ecommerce platforms of business organizations are quite generic. You need to personalize your customer groups to increase their reach to the target audience. Most organizations acquire the help of web development companies to personalize their platforms, so the target audience gets instant access to the desired products and services.
2. Simplifying Complex Process through eProcurement
Ecommerce platforms usually involve complex processes. In the case of B2B ecommerce, order size is often huge, so a lot of documentation and verification is involved in the process. Although it is for the benefit of both parties, it can frustrate the consumers. Using eProcurement service to handle documentation and verification on the go can boost the satisfaction rate.
3. B2B Credit Solutions
Even in this advanced era, ecommerce credit fraud activities are quite common. Therefore, most of such platforms include various scrutiny stages to avoid scams and frauds. On the other hand, B2B sales are quite huge, which will require more credit payment. It is only right for your ecommerce platform to introduce more and refined B2B credit solutions to serve them better.
4. Multi-Channel Data Provision
In the case of B2B ecommerce, the size of orders is huge. You have the responsibility of confirming the orders, managing the delivery, confirming receivables and a number of other related matters. Using the multi-channel data provision platform is a real challenge as it will keep you on your toes. So, invest in a platform that offers real-time tracking.
5. Tailored B2B Shipping
Managing the shipping is also one of the huge responsibilities of ecommerce platforms. In the case of B2B sales, you will have to book bigger and more frequent shipments. In addition to it, you will have to tackle your restrictions and client requirements. It is much better to offer tailored shipping while grouping the products according to categories and sharing relevant and fixed shipping options.
6. Adaptive Search Options for Complex Products
Your target audience may want some complex products but need to utilize a manual search to access them. It will not only consume more time but decrease their satisfaction level. You can easily deal with this challenge by including adaptive search options for complex products in order to help your consumers readily reach the page having their desired products.
7. Advanced Logic Establishment
While dealing with B2B consumers, you need to reward them and offer personalized discounts to motivate them to increase their purchase orders. Sharing discounts to all the users may not be feasible and valuable. You can use advanced logic establishment to offer discounts and offers on a limited set of products, clients and users, in a specific time frame.
8. Sale Completion Time
The sale completion time is longer in the case of B2B consumers. The consumers have to check their available options before finalizing the deal. If you prolong the order completion, it will take even more time. Try to optimize your platform to share real-time information with both parties to ensure a shorter sale completion time. You can hire experienced ecommerce development companies to look into such little details and provide you a perfectly optimized and functional platform.
Fix Ecommerce Challenges before Targeting B2B Consumers!
The number of B2B ecommerce consumers is increasing significantly as compared to the number of B2C consumers. Although it is a huge business opportunity, it can cause you loss if not handled properly. The biggest challenge in the way is the not so perfectly optimized ecommerce platform. It will slow down the process of sales, product access and credit transactions. So, consult ecommerce experts now to resolve issues in your platform before starting the new venture.
